Buy El Medio Es El Masaje (Studio / Study) by Marshall McLuhan, Quentin Fiore ( ISBN: ) from Amazon’s Book Store. Everyday low prices and. El Medio Es El Masaje/ The Media is the Massage: Un Inventario De Efectos/ an Inventory of Effects Studio / Study Spanish Edition by Marshall McLuhan. El Medio es el masaje; Marshall McLuhan y Quentin Fiore fue un educador, filósofo y estudioso canadiense. Profesor de literatura inglesa.

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He talks about how Gutenberg’s printing press made an entity known as the public, and expanded from there.

Stick with this idea for a moment and soon we see that we have used techn This was a much more interesting read than I suspected it would be before I started.

While not foreseeing the hardware used in the transition, McLuhan mmasaje imagine the changes in the way we approach situations and process information that is, in a linear vs. Books by Marshall McLuhan. Just a moment while we sign you in to your Goodreads account. Quotes from The Medium is the His assistant asked, ‘How can you tell? Feb 09, Hoagie rated masxje it was amazing. Published in I dare you to find any book whose vision to such an extent heralds and encompasses our current struggles with adapting culture maaaje the speed of digital.

His insistence that electrical media forces us to live mythically even taps into the current wave of behavioral economics and our struggle with cognitive dissonance when outpaced by digital information. So put him up there mcluhwn Nostradamus and Voltaire. The public consists of separate individuals walking around with separate, fixed points of view. Jul 24, John Matsui rated it it was amazing Shelves: View mashall 6 comments. I think the book’s thesis applies even better to the internet.

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You can argue the same for McLuhan. Massage at Home in Los Angles.

The Medium is the Massage

The Medium is the Massage is Marshall McLuhan’s most condensed, and perhaps most effective, presentation of his ideas. I am a member of sites where they at least give you the choice of paying extra so as not to have advertising in your face and I for one would greatly appreciate this option. Are there other people who wonder about this?


Television has moved the eye back from being an ear to once again being an eye, but a terrifyingly all seeing eye at least, seemingly so. This was a very enjoyable afternoon of reading and thin This wasn’t the version I read. In an electronic information environment, minority groups can no longer be contained — ignored.

McLuhan’s work is viewed as one of the cornerstones of the study of media theory. Goodreads uses a variety of ad networks to serve advertisements on the site, which means occasionally things slip through that we can’t control.

View all 50 comments. An excellent and very odd book. Ezra Pound said poetry was really about capturing images and written text, we often forget, is a visual medium, not really an aural onebut this obsession with images seems to reach its peak with television. The idea that electronic media brings us into a village again has not really been borne out at all.

Its Cultural and Social Foundationsaccess to literacy is not a minor matter of just undermining our memories, but rather it fundamentally changes our abilities to categorise knowledge, think syllogistically or sequentially and not to put too fine a point on it think logically.

Stick with this idea for a moment and soon we see that we have used technology to turn ourselves into gods. Will not appeal if you want decent politics, good arguments, good writing, good analysis, or good art.

She argues that Nostradamus was just an incredibly intelligent, educated, open-minded and forward thinking individual. Film is collaboration — the medium is not as individual or isolated as the authoring of a novel or the painting of a painting once was.

There are a few ok bits but it’s not worth going through the rot. The authors are careful and meta about the importance of medium itself for the message. Return to Book Page. Every technology only makes sense in as far as it extends a human sense or ability. In this interesting little book, McLuhan explains that “electric technologies” it was published in will change collective perception and will encourage increased participation in the world and thus, we will become a global village inherently connected and involved.

McLuhan’s cautious optimism may feel out of step with our moment, but replace “global village” with “global tribalism” and this book could’ve been ripped from the headlines. Mere instruction will not suffice.


I wonder if there is anybody else out there, offended by an ad that lets you get in touch with de Are there other people who wonder about this? The shock of recognition!

El Medio es el masaje; Marshall McLuhan y Quentin Fiore by Angie Gutiérrez on Prezi

The writing itself is simple enough to digest; you won’t really need any background in the Big Philosophers to understand the point McLuhan’s trying to get across. Want to Read Currently Reading Read. Its use fostered and encouraged the habit of perceiving all environment in visual and spatial terms—particularly in terms of a space and of a time that are uniform, c,o,n,t,i,n,u,o,u,s and c-o-n-n-e-c-t-e-d.

McLuhan is known for coining the expressions “the medium is the message” and the “global village”. His mom was a member of Womens’ Strike for Eel, his sister was the best friend of the girl I hankered for, his father tolerated us all. It’s an invaluable aid to understanding some of the changes occurring in the emerging “global village.

McLuhan refers to this as the global village — and this, too, would seem a difficult conclusion to argue with. It abolished mystery; it gave architecture and towns; it brought roads and armies, bureaucracy. Now, when I am finished with this review it could potentially be read by millions of people all over the planet within moments of my clicking Save — Hermes has nothing on modern technology. Fassinerend – sommige dele klink of dit gistermiddag geskryf is.

It fostered and encouraged a fragmenting process, a process of specialism and of detachment. That is Manny, and Paul Bryant, me to a relatively insignificant extent, whoever is reading this. The book itself is mclihan piece of art, let alone the message it is trying to stimulate.