Influence, the classic book on persuasion, explains the psychology of why Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Oct 28, محمد حمزة added it · review of another edition .. the reason behind certain behaviors of our newly appointed driver to my father. [Robert B Cialdini] — Dr. Robert Cialdini explains the psychology of why people Edition/Format: Print book: English: Revised edition.; First Collins business. [Robert B Cialdini] — The author, a doctor explains the six psychological principles Edition/Format: Print book: English: Rev. edView all editions and formats.

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If you and 3 of you friends go to a street corner and do ed.rrobert same thing, passers by will be far more likely to look up to see what “everyone” is looking at. You and I exist in an extraordinarily complicated stimulus environment, easily the most rapidly moving and complex that has ever existed on this planet.

We are not as easily led and controlled as this book and the current administration would like to think. For example, they might say, “You said you really wanted to impact people. See all Editorial Reviews.

Influence: The Psychology of Persuasion by Robert B. Cialdini

Hobgoblins of the Mind. I got a kick out of the chapter on the Mormon temple and how he refused to attend an open house due to the priciple of “scarcity influence. In his conferences, he often uses the example of Pedsuasion providing thousands of dollars in humanitarian aid to Mexico just after the earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time.

I own perhaps 2, books on the subject of selling. I’d recommend it to people as being worth reading but I strongly wish it were more academically rigorous. Nov 20, Sundeep rated it it was amazing. The more we spend on the first thing, the more we are likely to spend on the second and the third. Just call them “influencers” or something less vomit-inducing, buddy.


Beware of people in business suits! Retailers advertised cialsini toys like crazy for Christmas, but deliberately didn’t supply enough. I chuckled and moved on. Signing petitions is extremely dangerous! How exactly do we fall for these marketing gimmicks? I especially liked how the book used said studies in how it affects daily, and non-daily lives. To persuaaion it, click here. I tired one of his techniques on a colleague I had been chasing for week and it worked like a charm within an hour, so 1 for 1.

So this book is mainly in the advocacy of the consumer. Influencs Runamok Top Contributor: As a reader, lsychology may feel that you already know some of these tricks of the trade, but the The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable.

He even explains how a consumer can act against their natural and automated response to some of these triggers, which, for a business person, provides research into how to overcome rebuttals. Alexa Actionable Analytics for the Web.

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This says something profound about the reasons we give for our behavior vs. This book was originally published in the s. But sales ideas have to not just be listed Some of the many biases favoring more attractive people are discussed. Finally, I was not particularly impressed with the conclusion of the book: Scarcity – Perceived scarcity will generate demand. People are told to do things because “everybody else in the group is doing it. I would recommend this to anyone and will definitely o to it again.

Cialdini cites an incident where he discovers that toy makers market a certain toy to create a demand, but then deliberately under-produce the toy prior to Christmas.

Page 1 of 1 Start over Page 1 of 1. The more we spend on our suit, the more we are likely to spend on shoes and tie. To see what your friends thought of this book, please sign up. His most recent co-authored book, Yes!


This book again is an evidence of how easily men can manipulate each other, highly recommended for entrepreneurs and influencers. Product details File Size: Set up a reg. See physical attractiveness stereotype. What’s more Cialdini said she was genuinely happier in the end – so was this not a good deal?

His thirty-five years of rigorous, evidence-based research along with Bottom line, I think everyone should read this book to be aware of these techniques.

People in the toy business like the Christmas spike in sales, but they’d also like to make it last more throughout the year. He also told the infamous story tev people would continue administering shock therapy to “subjects” because the professor told them to continue – despite people screaming in the other room. This book is a game changer. Influence is a book arising out of his studies on the art and science of persuading people to do things.

Each chapter explaining, through case studies, social experiments, research and psychological analysis psgchology human behavior, different methods and tact with which we are convinced to ed.roobert or not do a certain thing. I especially recommend it to those wanting to understand how people get them to do things that they end up wishing they hadn’t done.

His friend Sara, who after being offered to be married to her boyfriend Lets call him Ex.robert 2 chose to go back to her old boyfriend, Tim, despite him unwilling to marry her: